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Brotherly Love
Adidas and Puma have been two of the biggest names in sports shoe manufacturing for over half a century.
Since 1928 they have supplied shoes for Olympic athletes,World Cup-winning football heroes,Muhammad
Ali,hip hop stars and rock musicians famous all over the world.But the story of these two companies begins
in one house in the town of Herzogenaurach,Germany.
Adolph and Rudolph Dassler were the sons of a shoemaker. They loved sports but complained that they
could never find comfortable shoes to play in.Rudolph always said,"You cannot play sports wearing shoes
that you'd walk around town with."So they started making their own.In 1920 Adolph made the first pair of
athletic shoes with spikes(钉),produced on the Dasslers'kitchen table.
On 1 st July 1924 they formed a shoe company,Dassler Brothers Ltd and they worked together for many
years.The company became successful and it provided the shoes for Germany's athletes at the 1928 and
1932 Olympic Games.
But in 1948 the brothers argued.No one knows exactly what happened,but family members have sug-
gested that the argument was about money or women.The result was that Adolph left the company.His nick-
name was Adi,and using this and the first three letters of the family name,Dassler,he founded Adidas.
Rudolph relocated across the River Aurach and founded his own company,too.At first he wanted to
call it Ruda,but eventually he called it Puma,after the wild cat.The famous Puma logo of the jumping cat
has hardly changed since.
After the big split of 1948 Adolph and Rudolph never spoke to each other again and their companies
have now been in competition for over sixty years.Both companies were for many years the market leaders,
though Adidas has always been more successful than Puma. A hip hop group,Run DMC,has even written a
song called"My Adidas"and in 2005 Adidas bought Reebok,another big sports shoe company.
The terrible family argument should really be forgotten,but ever since it happened,over sixty years
ago ,the town has been split into two.Even now,some Adidas employees and Puma employees don't talk to
each other.
Nike makes more shoes than Adidas.
A:Right
B:Wrong
C:Not mentioned

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第1题:
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Can Mobile Phones Cause Disease?
1 "Mobile phone killed my man,"screamed one headline last year.Also came claims
that an unpublished study had found that mobile phones cause memory loss.And a British
newspaper devoted its front page to a picture supposedly(假定地)showing how mobile
phones heat the brain.
2 For anyone who uses a mobile phone,these are worrying times.But speak to the scientists
whose work is the focus of these scares and you will hear a different story.According to them,
there is no evidence that mobile phones cause cancer or any other illness in people.
3 What we do have,however, are some results suggesting that mobile phones'
emissions have a variety of strange effects on living tissue that can't be explained by the
general radiation biology.And it's only when the questions raised by these experiments are
answered that we'll be able to say for sure what mobile phones might be doing to the head.
4 One of the odd effects comes from the now famous"memory loss" study.Alan Preece
and his colleagues at the University of Bristol placed a device that imitated the microwave
emissions of mobile phones to the left ear of volunteers.The volunteers were just as good
at recalling words and pictures they had been shown on a computer screen whether or not
the device was switched on.Preece says he still can't comment on the Effects of using a
mobile phone for years on end.But he rules out the suggestion that mobile phones have an
immediate effect on our cognitive abilities." I'm pretty sure there is no effect on short-term
memory,"he says.
5 Another expert,Tattersall,remarked that his latest findings have removed fears about
memory loss.One result, for instance, suggests that nerve cell synapses(突触)
exposed to microwaves become more一rather than less一receptive(感受的)to undergoing
changes linked to memory formation.
6 Hopefully,microwaves might turn out to be good for you.It sounds crazy,but a couple
of years ago a team led by William Adey at the Veterans Affairs Medical Center in California
found that mice exposed to microwaves for two hours a day were less likely to develop brain
tumours when given a cancer-causing chemical.
Tattersall said for sure that the________over memory loss caused by mobile phones was unqrounded.
A:different messages
B:is hoped
C:public attention
D:solid evidence
E:attracted public attention
F:public anxiety
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第2题:
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Even Intelligent People Can Fail
1 The striking thing about the innovators who succeeded in making our modern world is
how often they failed.Turn on a light,take a photograph,watch TV,search the Web,jet
across the Pacific Ocean, talk on a celiphone(手机).The innovators who left us these
things had to find the way to success through a maze(错综复杂)of wrong turns.
2 We have just celebrated the 125th anniversary of American innovator Thomas Edison's
success in heating a thin line to white-hot heat for 14 hours in his lab in New Jersey,U.S.
He did that on October 22,1879,and followed up a month later by keeping a thread of
common cardboard alight(点亮着的)in an airless space for 45 hours.Three years later
he went on to light up half a square mile of downtown Manhattan,even though only one of
the six power plants in his design worked when he turned it on,on September 4,1882.
3 "Many of life's failures,"the supreme innovator said,"are people who did not realize
how close they were to success when they gave up."Before that magical moment in
October 1879,Edison had worked out no fewer than 3,000 theories about electric light,but
in only two cases did his experiments work.
4 No one likes failure,but the smart innovators learn from it.Mark Gumz,the head of
the camera maker Olympus America Inc,attributes some of the company's successes in
technology to understanding failure.His popular phrase is:"You only fail when you quit."
5 Over two centuries,the most common quality of the innovators has been persistence.
That is another way of saying they had the emotional ability to keep up what they were
doing.Walt Disney,the founder of Disneyland,was so broke after a succession of
financial failures that he was left shoeless in his office because he could not afford the U.S.
$1.50 to get his shoes from the repair shop.Pioneering car maker Henry Ford failed with
one company and was forced out of another before he developed the Model T car.
6 Failure is harder to bear in today's open,accelerated world.Hardly any innovation works the
first time.But an impatient society and the media want instant success.When American music
and movie master David Geffen had a difficult time,a critic said nastily that the only difference
between Geffen Records(Geffen's company)and the Titanic(the ship that went down)was
that the Titanic had better music.Actually,it wasn't.After four years of losses,Geffen had so
many hits(成功的作品)he could afford a ship as big as the Titanic all to himself.
Paragraph 4_________
A:Importance of learning from failure
B:Quality shared by most innovators
C:Edison's innovation
D:Edison's comment on failure
E:Contributions made by innovators
F:Miseries endured by innovators
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第3题:
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Words and Word Origins
When you are learning languages,what do you think is the most interesting?One of the most interesting of all studies is the study of words and word origins.
Each language is_________(51)of several earlier languages and the words of a language can sometimes be traced__________(52)through two or three different languages to their origins.Again a word from one language may pass into other languages and___________(53)a new meaning.
The word"etiquette,"which is__________(54)French origin and originally meant a label(标志),or a sign,passed into Spanish and kept its original meaning. So in Spanish the word"etiquette" today is used to _________(55) the small tags(标签)which a store __________(56) to a suit,a dress or a bottle.The word"etiquette"in French, _________(57), gradually developed a different meaning. It________(58)became the custom to write directions on small cards, or "etiquette",as to how visitors should dress themselves and act during an important ceremony at the royal court.________(59)the word"etiquette"began to indicate a system of correct manners for people to follow. With this meaning,the word passed into English.
Consider the word"breakfast"."To fast"is to go for some period of time without________ (60).Thus in the morning after many hours during the night without food,one_________(61)one's fast.
Consider the everyday English_________(62) "Goodbye".Many many years ago,people would say to each _________(63)on parting "God be with you".As this was ________(64)over and over millions of times,it gradually became________(65)to "Goodbye".
_________(61)
A:breaks
B:continues
C:remembers
D:forgets
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第4题:
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The Tough Grass that Sweetens Our Lives
Sugar cane was once a wild grass that grew in New Guinea and was used by local people for roofing their
houses and fencing their gardens. Gradually a different variety evolved which contained sucrose(蔗糖)and
was chewed on for its sweet taste.Over time,sugar cane became a highly valuable commercial plant,grown
throughout the world.___________(46)
Sugar became a vital ingredient in all kinds of things, from confectionery(糖果点心)to medicine,
and,as the demand for sugar grew,the industry became larger and more profitable._________(47)Many
crops withered(枯萎)and died,despite growers'attempts to save them,and there were fears that the health
of the plant would continue to deteriorate.
In the 1960s,scientists working in Barbados looked for ways to make the commercial species stronger
and more able to resist disease.They experimented with breeding programmes,mixing genes from the wild
species of sugar cane,which tends to be tougher,with genes from the more delicate,commercial type.
_________(48)This sugar cane is not yet ready to be sold commercially,but when this happens,it is
expected to be incredibly profitable for the industry.
___________(49)Brazil,which produces one quarter of the world's sugar,has coordinated an interna-
tional project under Professor Paulo Arrudo of the Universidade Estaudual de Campinas in Sao Paulo.Teams
of experts have worked with him to discover more about which parts of the genetic structure of the plant are
important for the production of sugar and its overall health.
Despite all the research,however,we still do not fully understand how the genes function in sugar
cane.__________(50)This gene is particularly exciting because it makes the plant resistant to rust,a dis-
ease which probably originated in India,but is now capable of infecting sugar cane across the world.Scien-
tists believe they will eventually be able to grow a plant which cannot be destroyed by rust.
__________(46)
A:The majority of the world's sugar now comes from this particular commercial species.
B:Unfortunately,however,the plant started to become weaker and more prone to disease.
C:Eventually,a commercial plant was developed which was 5 percent sweeter than before,but also much stronger and less likely to die from disease.
D:Since the 1960s,scientists have been analysing the mysteries of the sugar cane's genetic code.
E:One major gene has been identified by Dr Angelique D'Hont and her team in Montpelier,France.
F: Sugar cane is now much more vigorous and the supply of sugar is therefore more guaranteed.
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第5题:
When she was invited to the party,she readily accepted.
A:willingly
B:suddenly
C:firmly
D:quickly
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